What is a Full Stack Agency?!

A Full Stack Agency is one who offers the complete suite of website design services, that includes strategic consulting and planning, UI/UX design, interaction design, development services and beyond.

​Websites used to be very simple to build:. Design in Photoshop, create an HTML file, write some code and upload via FTP to a server. Not really much could go wrong here. Within days, you’d have a fully functioning 5-page brochure website. Now, however, websites have become much more complex. The technology is very much the same (with the addition of Web 2.0 and now Web 3.0) but from a functional standpoint, they couldn’t be more different. They are no longer just a shop window and a way to just display pictures and information. Websites have become a highly effective business tool for generating revenue, exchanging huge amounts of data and in some cases, entire businesses operate through them. With that, the technologies that power these websites have become a lot more complex. Security risks have increased, making them a lucrative target for hackers and other nefarious individuals. There are strict rules in how to write code so that it plays nicely with Google and that a website functions as intended on the web on all devices. There also needs to be a safe and secure exchange of sensitive data so the code and infrastructure is supporting that, as well as heavy traffic load on the site. With all that being said, the planning that goes into each page and every feature must be carefully considered out and considered in order to execute effectively what can be a very expensive endeavour.

The Full Stack Agency aims to help us catch up with the times and offer world-class websites that can support our businesses. Because if we don’t, these websites will not stand the test of time, both from a technical point of view and a functional one and we’ll miss out on so many opportunities. We’ll also look to cover some key tasks that often get left out of projects and something to bear in mind when understanding the true scope of a website.

About the Author


Samuel Gregory is the founder of Jupiter and the Giraffe, a website design consultancy as well as hosting a weekly That Tech Show Podcast.

During his time Samuel has helped world-class tech companies like Netflix and Corning as well as Conde Nast build engaging and experiential websites working as both an engineer, leveraging his experience coding since the early 2000s as well as a technical program manager as well as a project manager.

Using his experience and appreciation for creativity gathered during his time at Framestore, Samuel has also consulted with UI designers and user experience designers on many digital products.

\With this experience, Samuel has seen many of the ups and downs that can happen on website projects from both the technical side and the business side. He uses this knowledge, along with his ability to communicate complex, technical ideas into more accessible language teaching what he believes is expected in modern website development. This streamlined approach helps to keep both clients and teammates working effectively together and with no friction.

Much of Samuel’s work has focused on creating YouTube content, books and courses in order to help the world build better websites for more people. 

More information about Samuel can be found at samuelgregory.co.uk.